Dance Music Record Labels Do It Differently
The New Music Business with Ari Herstand
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How to Market a Record That Sounds Different
For me, like how I approach that is largely I want to work with artists that have a track or are making music that sounds a little bit different than something that they've done in the past. So for example, if I get a big, a big sounding record that sounds different than, you know, the history of the catalog of this artist, then maybe I'll start working on it. And then, you know,. I kind of use that as kind of a jumping point for the marketing of the record and we're really leaning on live content. But then back to the other prong, I'm a very active A&R. You know, when I talk about
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