In Depth

How to find — and keep — product-market fit | Bob Moore (Co-founder and CEO at Crossbeam, ex-RJMetrics and Stitch Data)

Sep 19, 2024
Bob Moore, co-founder and CEO of Crossbeam, shares his insights as a seasoned SaaS entrepreneur. He discusses unique methods for validating startup ideas and lessons learned from navigating product-market fit. Bob highlights the significance of recognizing market shifts and adapting strategies accordingly. He dives into the role of network effects in driving growth and offers specific tips for distribution and collaboration. Additionally, he reflects on the complexities of mergers, specifically the Crossbeam and Reveal integration.
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INSIGHT

Markets Keep Moving

  • Markets are not stationary; they keep moving while you adapt your product.
  • Product-market fit can be fleeting as the market pole shifts over time.
ANECDOTE

Choosing Crossbeam from 100 Ideas

  • Bob used an old Evernote file listing 100+ business ideas and narrowed it down by fun and his unique skills.
  • He tested about 10 ideas with founder friends, using their candid feedback to pick Crossbeam.
ADVICE

Validate with Founders Not Just Users

  • Talk to founders for idea validation as they have empathy across personas and understand market shifts.
  • Founders help expand the scope and feasibility of a startup beyond just the end-user feedback.
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