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How to find — and keep — product-market fit | Bob Moore (Co-founder and CEO at Crossbeam, ex-RJMetrics and Stitch Data)

In Depth

CHAPTER

The Founding Journey of Crossbeam

This chapter explores the early journey of Crossbeam and the experiences of its founder as a three-time SaaS entrepreneur. It recounts the reflective process leading to the identification of new business ideas, with a focus on product-market fit and the importance of critical analysis in evaluating these concepts. Additionally, it discusses leveraging data analytics for user engagement and the dynamic nature of both products and markets in the startup landscape.

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