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How to find — and keep — product-market fit | Bob Moore (Co-founder and CEO at Crossbeam, ex-RJMetrics and Stitch Data)

In Depth

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Navigating B2B Dynamics: Mergers and Pricing Strategies

This chapter examines the complexities of pricing strategies for B2B software, specifically exploring the decision to initially offer services for free to build a user base. It also discusses the significant merger between Crossbeam and Reveal, driven by shared visions and customer demands for better integration. Ultimately, the chapter highlights the importance of collaboration and critical thinking in the rapidly changing startup landscape.

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