

#8861
Mentioned in 4 episodes
Gap Selling
Book •
Mentioned by
Mentioned in 4 episodes
Mentioned by Dr. Stillman as one of his favorite books.

24 snips
Gap Selling
Mentioned by Sam Jacobs as the book and philosophy that Keenan teaches, focusing on connecting the current and future states of a sale.

51. How to Move from Feature Selling to Gap Selling w/ Keenan