#807

Mentioned in 34 episodes

Propaganda

Book • 2004

In 'Propaganda,' Edward Bernays lays out his vision for using propaganda to influence various aspects of society, including government, politics, art, science, and education.

The book discusses the 'conscious and intelligent manipulation of the organized habits and opinions of the masses' as an essential element in democratic society.

Bernays argues that this manipulation is carried out by an 'invisible government' of professional propagandists who shape public thoughts, values, and responses.

The book explores the psychological and social science basis of propaganda and its application in different fields, highlighting its potential for both beneficial and detrimental uses.

Mentioned by

Mentioned in 34 episodes

Mentioned by

Apollo Robbins

as an example of using true statements to mislead.

507 snips

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Mentioned by

Sam Parr

as a book documenting many of the marketing stories discussed in the podcast.

305 snips

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Mentioned by

Jacob Imam

, discussing Edward Bernays' book and his role during World War I.

104 snips

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Mentionné par

Fabrice Epelboin

comme un ouvrage expliquant le système politico-médiatique et la communication moderne.

76 snips

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Mentioned by

Naomi Oreskes

as the author of "Propaganda" and a key figure in shaping public opinion.

64 snips

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Mentioned by

Russell Brunson

as the author of the book, taking Freud’s work and using it for mass persuasion.

63 snips

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Mentioned by

Jim Rutt

as a book by Freud's son-in-law that applied science to persuasion, influencing the advertising industry.

60 snips

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Mentioned by

Candace Owens

in relation to his work in propaganda and public relations.

43 snips

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Mentioned by the speaker after a question from the interviewer about Edward Bernays

40 snips

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Mentioned by

Russell Brunson

when referencing Edward Bernays, who initially worked for the government before transitioning to corporate business.

33 snips

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Mentioned by James Lindsay to explain the inextricable link between technological civilization and propaganda.

28 snips

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Mentioned by

Timothy Armoo

, who considers Bernays the 'god' of influence and social games.

26 snips

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Recommended by

Russell Brunson

, mentioning his influence on propaganda and PR.

23 snips

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Mentioned by Jack Kruse when discussing how propaganda has been effectively used since 1921.

19 snips

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Mentioned by

Alisha Conlin-Hurd

as the book that made her realize the importance of understanding human behavior for marketing.

19 snips

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Erwähnt von Martin Lichtmess als ein dicker Wälzer, der die Methoden der sozialen und geistigen Konditionierung beschreibt.

19 snips

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Mentioned by

Chris Haughton

in relation to his work in public relations and propaganda.

18 snips

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Mentioned by

Chris Ramsay

in relation to the history of propaganda and its influence on marketing.

18 snips

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Mentioned by

Guy Swann

as a book that includes a statement about those who manipulate society constituting an invisible government.

16 snips

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Erwähnt von

Florian Skrabal

im Zusammenhang mit Propaganda-Techniken und der Manipulation öffentlicher Meinung

16 snips

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