

#2215
Mentioned in 20 episodes
Propaganda
Book • 2004
In 'Propaganda,' Edward Bernays lays out his vision for using propaganda to influence various aspects of society, including government, politics, art, science, and education.
The book discusses the 'conscious and intelligent manipulation of the organized habits and opinions of the masses' as an essential element in democratic society.
Bernays argues that this manipulation is carried out by an 'invisible government' of professional propagandists who shape public thoughts, values, and responses.
The book explores the psychological and social science basis of propaganda and its application in different fields, highlighting its potential for both beneficial and detrimental uses.
The book discusses the 'conscious and intelligent manipulation of the organized habits and opinions of the masses' as an essential element in democratic society.
Bernays argues that this manipulation is carried out by an 'invisible government' of professional propagandists who shape public thoughts, values, and responses.
The book explores the psychological and social science basis of propaganda and its application in different fields, highlighting its potential for both beneficial and detrimental uses.
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Mentioned in 20 episodes
Mentioned by Naomi Oreskes as the author of "Propaganda" and a key figure in shaping public opinion.

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Mentioned by
Russell Brunson as the author of the book, taking Freud’s work and using it for mass persuasion.


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Mentioned by the speaker after a question from the interviewer about Edward Bernays

40 snips
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Mentioned by James Lindsay to explain the inextricable link between technological civilization and propaganda.

28 snips
Agitation and Propaganda: The Battlespace of the 21st Century
Mentioned by Guy Swann as a book that includes a statement about those who manipulate society constituting an invisible government.

16 snips
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Mentioned by
Russell Brunson as the first book ever written on mass persuasion for marketers and salespeople.


The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Mentioned by
Russell Brunson as the first person that discovered and started talking about unconscious, subconscious from the therapy angle.


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Erwähnt von
Florian Skrabal im Zusammenhang mit Propaganda-Techniken und der Manipulation öffentlicher Meinung


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Recommended by Nate Belmar as a fantastic book or audiobook that gives a structure to creating scenarios and illusions.

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Mentioned by
Tim Wu as a famous figure who wrote about the success of propaganda being applied to the needs of business


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Mentioned by
Alisha Conlin-Hurd as the book that made her realize the importance of understanding human behavior for marketing.


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