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Discover how overlooked businesses can thrive, like a water quality testing app born from personal health challenges. Unravel the profitability of mandatory labor law posters and the fascinating history behind barcodes. Explore how innovative marketing strategies have reshaped cultural norms, from casual dress codes to iconic campaigns. Also, enjoy insights from a Yale visit, where history and modern entrepreneurship collide, making for an engaging journey through hidden opportunities.
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Quick takeaways
- The Oasis app highlights how leveraging freely available data on water quality can create a profitable subscription-based business model.
- Exploiting regulatory compliance through clever marketing provides significant revenue opportunities, as seen with the distribution of labor law posters.
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Water Quality Testing App
An app called Oasis is described as a successful business model that leverages freely available data on water quality testing. Created by Cormac, who was motivated by his own health concerns after moving to a new city, the app allows users to check the cleanliness of their tap and bottled water. The business generates revenue through a subscription model, where users can access detailed reports about their local water quality for an annual fee. By providing valuable insights on contaminants, the platform garners interest from health-conscious customers willing to pay for this vital information.
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Listen to the best highlights from the podcasts you love and dive into the full episode