My First Million

3 Killer Businesses Hidden in Plain Sight

305 snips
Nov 4, 2024
Discover how overlooked businesses can thrive, like a water quality testing app born from personal health challenges. Unravel the profitability of mandatory labor law posters and the fascinating history behind barcodes. Explore how innovative marketing strategies have reshaped cultural norms, from casual dress codes to iconic campaigns. Also, enjoy insights from a Yale visit, where history and modern entrepreneurship collide, making for an engaging journey through hidden opportunities.
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ANECDOTE

Oasis Water Quality App

  • Cormac, the creator of Oasis, moved to LA and experienced an upset stomach from drinking tap water.
  • He then created an app to check water quality, aggregating free data and charging for detailed reports.
ADVICE

Leveraging TikTok for Growth

  • Leverage TikTok and similar platforms to promote products or services.
  • Create simple, viral video formats and repost them consistently to reach a wider audience.
ANECDOTE

Labor Law Poster Business

  • Many offices are required to display labor law posters.
  • Some companies exploit this by sending scary letters and selling these free posters for profit.
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