The Matt Gray Show Build A Mind So Strong That Hard Things Become Easy I EP 78
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Jun 3, 2025 
Russell Brunson, founder of ClickFunnels, offers a fascinating look into the power of the subconscious mind in business success. He shares how billionaires think differently and provides practical strategies to reprogram negative beliefs that can sabotage growth. The conversation delves into the importance of storytelling in sales and how to create authentic content that resonates with audiences. Brunson emphasizes the balance between creativity and algorithms, urging entrepreneurs to focus on personal branding over simply chasing trends.
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Subconscious Drives Success or Failure
- Your subconscious mind can significantly propel or sabotage your business success.
- Powerful subconscious beliefs influence marketing, mindset, content, and sales outcomes.
Sales Use Story to Overcome Beliefs
- When selling, you must identify and replace the subconscious stories prospects hold that block them.
- For example, network marketing buyers often fear losing friends, requiring a story that trumps that belief to convert.
Use Customer Surveys for Content
- Survey your customers with targeted questions about fears, desires, and dreams.
- Use their responses as a backbone to create highly relevant, converting content.
