The Russell Brunson Show The Spy Quiz That Drove Millions of Leads with Andrew Bustamante | #Marketing - Ep. 87
33 snips
Nov 12, 2025 
In this engaging conversation, Andrew Bustamante, a former CIA officer turned founder of Everyday Spy, shares how he leveraged intelligence tradecraft to crack the marketing code. He reveals the secrets behind his viral spy quiz, designed to filter leads by personality traits. Andrew discusses how strategic podcast appearances catapulted him from niche to viral fame, and the psychology behind converting leads into buyers. With insights on building value ladders and employing zero-ad strategies, he makes a compelling case for the blend of storytelling and smart funnels in driving business success.
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DM Leads To A Turning Point
- Andrew messaged Russell in 2021 saying he was the first ex-CIA officer launching an information product.
- That initial DM preceded his later viral success and connection to Russell's frameworks.
CIA As An Information Marketplace
- Andrew realized CIA is essentially an information business that trades intelligence for policymakers.
- He saw direct parallels between intelligence tradecraft and commercial information marketing.
Leaving CIA Came With Legal Cover Constraints
- Andrew left CIA in 2014 while still undercover and had to rebuild life under federal cover constraints.
- The government controlled his resume and approvals, making civilian transition complex.
