The Russell Brunson Show

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now.It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts?Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business.Key Highlights: Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) The real reason 90% of online businesses flame out in 18 months or less What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything Why value ladders still matter more than ever (despite what modern marketers claim) How to keep your audience buying from you week after week with strategic offers What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies) The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching The actual difference between marketers who last 25 years… and those who peak for 25 months This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting.The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that.https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comhttps://clickfunnelsdropshipping.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Jared Goetz and Brad Kauffman, co-founders of Zendrop, share their journey from selling hoverboards to building a $10M dropshipping empire. They discuss how to launch an e-commerce store without inventory or upfront costs and reveal their method for testing over 100 products weekly. The duo highlights the importance of spotting viral trends, shares insights on optimizing supply chains, and explains their new ClickFunnels integration that simplifies dropshipping. Whether you're a newbie or a seasoned seller, their tips will inspire your online business venture!

In a riveting chat, Taylor Welch, a renowned business strategist and speaker, dives into breakthroughs in personal growth and belief systems. He reveals how reprogramming your identity can unleash untapped potential. Discussions include why selling, not funnels, drives success and how limiting beliefs can stifle income. Taylor shares his journey of giving away a $78M company and reframing regrets as powerful lessons. He also introduces the transformative ‘belief → emotion → action’ framework, designed to help listeners break free from stagnation and embrace clarity in their lives.

Eric Thayne, a creator, filmmaker, and author of 'Create, Don’t Capture,' shares his journey from $100K in debt to thriving through organic content. He introduces the '60-Second Perfect Webinar' framework, emphasizing that creating authentic content is more effective than ads. Thayne offers tips on generating endless content ideas, the value of documenting your journey, and the three types of content every creator should post. His insights challenge conventional strategies, encouraging consistency and storytelling to engage audiences effectively.

Adley Kinsman, the queen of viral content, shares her incredible journey from a bankrupt musician to a social media powerhouse racking up billions of views. She reveals how to hook viewers with her unique storytelling framework and the pivotal 'chicken-in-a-bathtub' video that changed everything. Adley explains why retention is the key metric for success and offers insights into the biggest mistakes business owners make. With strategies that suit any brand, she teaches how to dominate organic social media without spending on ads.

Join a fascinating discussion with a talented copywriter who reveals the secrets behind compelling advertorials. Discover how improv and comedy shaped his copywriting style. Delve into the power of voice, tone, and personal experience in marketing. Learn why great copy connects better than AI-generated content. Plus, hear about building effective funnels from scratch, the surprising journey of becoming a copywriter, and the nostalgia of analyzing vintage ads. It’s a masterclass in persuasion wrapped in fun!

A personal tale of resilience kicks things off, revealing how wrestling through injuries led to profound insights on purpose and risk. Discover the powerful, timeless qualities that made Napoleon Hill's candidates 'unfireable.' The connection between personal development and effective advertising is explored, along with the idea that true safety lies beyond comfort zones. Not to forget the riveting metaphor of ships in harbors, reminding us that greatness awaits outside our safe spaces. This engaging mix of motivation and wisdom is sure to inspire!

Discover the key to business success with the concept of 'One Funnel to Rule Them All.' Learn the crucial difference between acquisition and monetization funnels and why focusing on the right one can skyrocket growth. Explore real data from successful businesses to understand how to optimize your strategies. Get insights on leveraging LinkedIn for high-quality leads and utilizing effective paid ads. This discussion will help you shift your attention away from juggling multiple offers and hone in on what truly drives profit.

Dive into the gritty world of wrestling as the speaker shares their annual journey back to the mat, complete with late-night practices, injury challenges, and a staggering 25-pound weight cut. Discover how two bicep tears taught valuable lessons about pain, purpose, and joy. This is more than just a wrestling story; it’s a motivational call to embrace your passions and live fully. Learn why pushing through pain can enrich your life, impacting relationships and personal fulfillment in unexpected ways.

Stacey and Paul Martino, co-founders of Relationship Development®, share their transformative approach to improving relationships through their personal experiences. They discuss why traditional therapy often fails and introduce concepts like 'demand relationships' and the importance of effective communication. The Martinos highlight how even one person's change can positively impact relationships, and provide insights into fostering compassion and understanding in both personal and professional domains. Their emphasis on interpersonal skills reveals the critical link between nurturing relationships and entrepreneurial success.