The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57
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Jul 30, 2025
Discover the transformative power of the subconscious mind in shaping your business success. Learn how stepping back and allowing creativity to flow can lead to breakthroughs that tactical strategies often miss. Explore the concept of a six-hour workday and how the final two hours can unlock hidden ideas. Hear personal stories about overcoming limits and achieving new heights by reshaping your mindset. This journey reveals that success is largely a psychological game, where the right environment and mindset can elevate your results.
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insights INSIGHT
Success Is 90% Psychology
Success is about 10% tactics and 90% psychology according to Tony Robbins.
Many entrepreneurs focus on tactics but neglect mindset, which is the real key to success.
question_answer ANECDOTE
Mindset Beats Skill in Wrestling
Russell Brunson shares how better wrestlers lost matches due to mindset despite superior skill.
This demonstrates that psychology often trumps raw talent in competition and business.
volunteer_activism ADVICE
Fix Mindset Alongside Tactics
Focus not only on learning tactics but also on fixing your limiting beliefs.
Breaking false beliefs is crucial for long-term business success.
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In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working may have been the key.
I unpack how this book reframed the way I structure my workdays, why creative breakthroughs don’t come from forcing the issue, and how our subconscious beliefs shape the ceiling of our success. I also share stories from my own journey, from struggling to break six figures, to hitting plateaus at $1M, $10M, and beyond. And I talk about how each of those levels had less to do with tactics and everything to do with mindset.
Key Highlights:
The six-hour workday model and how to use the final two hours for subconscious creativity
Why success is 90% psychology, and the real reason most entrepreneurs stay stuck
How proximity and your environment shape your subconscious identity
The hidden ceilings you don’t realize are holding you back
Why creativity often strikes when you finally stop trying to force it
This book reinforced something I’ve felt for years but didn’t have words for: when you stop working, the right ideas finally show up. Whether it was during my double-arm recovery or a late-night breakthrough on the couch, my biggest answers came when I stepped away from the desk. If you’re hitting a wall, the problem probably isn’t your tactics… It’s your beliefs.
AND BTW… If you want my notes from this book, including quotes, key takeaways, and how I’m applying them in my business, you can find it all here! http://russellbrunson.com/notes
The Russell Brunson Show 
