

Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55
8 snips Jul 23, 2025
Discover how to revitalize your marketing strategy with showmanship techniques from a rare gem of a book. Learn the four key pillars—Attract, Emphasize, Emotionalize, and Create Action—that can transform your brand into a captivating experience. Hear inspiring stories, like Tim Shields' theatrical approach to selling photography training, and understand why a message needs performance to resonate. Dive into the art of unforgettable marketing that transcends mere offers and turns messages into engaging experiences.
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Add Showmanship to Stand Out
- Add showmanship to your marketing to stand out and stay relevant in a crowded market.
- Incorporate dramatic demonstrations to create memorable experiences around your message.
Tim Shields' Dramatic Webinars
- Tim Shields creates dramatic webinars from unique and memorable locations like the Grand Canyon.
- These experiences differentiate his photography training business, driving $10 million in revenue annually.
Dan Kennedy Basement Webinar Success
- Russell's Dan Kennedy basement webinar used showmanship to boost attendance from ~25% to 80%.
- The immersive experience created strong engagement and held audience attention for over 1.5 hours.