In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick.

This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I’ve used these exact ideas in my own business to boost show-up rates, get people to share what I’m doing, and create real moments that matter.

Key Highlights:

The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action
How Tim Shields created theatrical experiences to sell photography training online
The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars
Why a good message alone isn’t enough… You need a performance around it
How adding intention and drama can 10x the impact of your marketing, even without a big budget

This book is a reminder that people don’t just buy offers, they buy experiences. The best marketers aren’t just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you’ve ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable.
Get Russell's book notes here: ⁠⁠⁠http://russellbrunson.com/notes

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Showmanship in Business

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