The Russell Brunson Show

Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51

4 snips
Jul 9, 2025
Discover the fascinating link between Napoleon Hill's early advertising methods and modern marketing. Uncover the mindset shifts needed for successful copywriting and why focusing on personal development is crucial for marketers. Learn how visualizing customer outcomes can transform sales strategies. Delve into the timeless principles that have guided entrepreneurs for over a century and explore why true salesmanship lies in selling visions rather than products. This discussion reveals how classic strategies still reign supreme over fleeting trends.
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ANECDOTE

Napoleon Hill's Rare Advertising Course

  • Russell Brunson owns the only known copy of Napoleon Hill's 1917 advertising course manuscript.
  • This course predates "Think and Grow Rich" by 20 years and reveals Hill's early work in advertising and personal development.
INSIGHT

Mindset Before Marketing Tactics

  • Napoleon Hill's advertising course emphasized developing the advertiser's mindset over copying tactics.
  • Success in marketing starts with becoming confident and believing in yourself before writing copy or launching funnels.
ADVICE

Sell Outcome, Not Process

  • Grab customers' attention then help them vividly visualize the outcome of your product or service.
  • Selling visions rather than processes makes offers more compelling and easier to buy.
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