Edward Bernays

Edward Bernays, hailed as a pioneer in public relations and known for his mass manipulation techniques, shares insights into his controversial career. He discusses how he reshaped consumer habits, including promoting breakfast foods and challenging smoking norms for women. The impact of his methods on U.S. foreign policy, particularly in Guatemala, highlights the dangers of propaganda. The conversation also delves into the ethics of modern manipulation, the legacy of Bernays in shaping public trust, and the vital balance between expertise and personal agency.

Explore the manipulation of public opinion by Edward Bernays and W. Howard Chase, key figures in public relations. Learn about Bernays' use of psychology to sway the masses and Chase's focus on issues management. Discover how they shaped public perception and influenced corporate image, including the controversial 'crying Indian ad.'

Edward Bernays, an influential figure in marketing, discusses using propaganda to revolutionize Western culture. The podcast explores how propaganda evolved post-war, shaped public behavior, manipulated female empowerment for cigarette sales, and influenced desires and beliefs through storytelling.