#3239
Mentioned in 8 episodes
Story Is a Deal
Book • 2025
In this highly anticipated follow-up to 'The Science of Storytelling', Will Storr shows how to harness the power of storytelling to create irresistible pitches, motivate teams, and lead with charisma.
The book uses examples from Aztec rituals to Apple's advertising successes to illustrate how successful stories shape identities, change beliefs, and drive action.
The book uses examples from Aztec rituals to Apple's advertising successes to illustrate how successful stories shape identities, change beliefs, and drive action.
Mentioned by
Mentioned in 8 episodes
Mentioned by 
Will Storr
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