The Next Big Idea STORY: The Science Behind Humanity’s Superpower (Part 1)
102 snips
Feb 20, 2025 
Will Storr, a talented author known for 'A Story Is a Deal,' delves into the essential nature of storytelling. He explains how narratives shape our identities and perceptions, and why mastering this skill can enhance human connections. The conversation touches on the psychological impact of storytelling, using the case of Elizabeth Holmes to illustrate how compelling tales can manipulate reality. Storr also reveals the critical role of stories in advertising, showcasing how brands like Apple leverage narratives to resonate with audiences and build loyalty.
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Theranos Deception
- Elizabeth Holmes, founder of Theranos, exemplified story being.
- She embodied the character of a tech genius, deceiving investors without due diligence.
Self-Deception through Stories
- We believe the stories we tell ourselves, even if they are only partly true.
- This self-deception can lead to irrational actions and beliefs.
Story Definition
- A story is a unit of information describing overcoming an obstacle to achieve a goal.
- Without these elements, it's not a story but something else, like a scientific paper or poem.
