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4min chapter
STORY: The Science Behind Humanity’s Superpower (Part 1)
The Next Big Idea
The Power of Storytelling in Advertising: A Case Study on Apple
This chapter delves into the essential aspects of storytelling in advertising, emphasizing audience connection and the depiction of challenges and aspirations. It contrasts a failed Apple ad for the Lisa computer with successful strategies, showcasing how effective narratives enhance commercial impact.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode