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STORY: The Science Behind Humanity’s Superpower (Part 1)

The Next Big Idea

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The Power of Storytelling in Human Experience

This chapter examines the intricate relationship between storytelling, personal identity, and societal collaboration through the cautionary tale of Elizabeth Holmes and Theranos. It highlights how compelling narratives can captivate audiences, distort reality, and shape individual and collective behaviors, ultimately influencing perceptions of morality and cooperation. By exploring themes of survival, connection, and status, the chapter underscores storytelling's essential role in human evolution and social cohesion.

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