Nudge The surprising true story behind “the greatest ad ever made”
44 snips
Jun 16, 2025 
Will Storr, an award-winning author renowned for his insights into storytelling, delves into the fascinating journey of Apple's iconic 1984 ad. He contrasts it with a little-known 1983 campaign that flopped, uncovering the critical role of narrative in marketing success. Storr explores how storytelling shapes consumer perceptions and decision-making. He also highlights its power in building community and driving behavior change, using compelling examples from both advertising and public health.
AI Snips
Chapters
Books
Transcript
Episode notes
Apple's Failed 1983 Lisa Ad
- Apple's 1983 ad "Breakfast" with Kevin Costner failed despite high production values.
- It lacked a real story, making it forgettable and unsuccessful in selling the Lisa computer.
Apple's Iconic 1984 Mac Ad
- Apple's 1984 Macintosh ad by Ridley Scott was highly successful and viral.
- It redefined personal computers as symbols of individuality and creativity against a totalitarian backdrop.
Storytelling Needs Conflict and Goal
- A true story must show characters overcoming obstacles toward a goal to engage emotionally.
- Apple's 1983 ad failed as it lacked this storytelling structure, resulting in no drama or connection.
