#16186
Mentioned in 2 episodes
Fascinate
Your 7 Triggers to Persuasion and Captivation
Book • 2010
In 'Fascinate: Your 7 Triggers to Persuasion and Captivation,' Sally Hogshead explores the powerful concept of fascination and how it can be used to capture attention and influence behavior in an oversaturated culture.
The book delves into the seven languages of fascination—Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert—drawing from disciplines such as neurobiology, psychology, and evolutionary anthropology.
Hogshead provides practical advice on how businesses, products, and ideas can become irresistible by leveraging these fascination triggers.
The book delves into the seven languages of fascination—Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert—drawing from disciplines such as neurobiology, psychology, and evolutionary anthropology.
Hogshead provides practical advice on how businesses, products, and ideas can become irresistible by leveraging these fascination triggers.
Mentioned by
Mentioned in 2 episodes
Mentioned by Jess Larson while interviewing Ryan Bartlett , discussing a book about branding and emotional connection.
22 snips
From Starving Musician to Successful CEO | Ryan Bartlett
