Fascinate

In 'Fascinate: Your 7 Triggers to Persuasion and Captivation,' Sally Hogshead explores the powerful concept of fascination and how it can be used to capture attention and influence behavior in an oversaturated culture.

The book delves into the seven languages of fascination—Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert—drawing from disciplines such as neurobiology, psychology, and evolutionary anthropology.

Hogshead provides practical advice on how businesses, products, and ideas can become irresistible by leveraging these fascination triggers.