The Jess Larsen Show on Innovation & Leadership From Starving Musician to Successful CEO | Ryan Bartlett
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Mar 29, 2023 Ryan Bartlett, the founder of SEO Direct and True Classic, shares his remarkable journey from a struggling musician to a successful CEO. He discusses his transition into the SEO industry, revealing how he built a reputable agency focused on genuine client care. Ryan also dives into the explosive growth of True Classic, highlighting creative marketing strategies and community engagement. Additionally, he emphasizes the importance of emotional branding and philanthropy, showcasing how a commitment to meaningful causes can enhance a brand's market value.
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True Classic's Mission
- True Classic aimed to offer premium men's clothing at reasonable prices, addressing a gap in the market.
- They focused on intentional fit, catering to diverse body types often neglected by mainstream brands.
True Classic's Rapid Growth
- True Classic achieved rapid growth, reaching $100 million in revenue in two years and $250 million in three.
- This success stemmed from customers recognizing the brand's value, intentional fit, and community focus.
Founder Expertise and Team
- Leverage prior experience and expertise when starting a business, as Ryan Bartlett did with his digital marketing background.
- Assemble a well-rounded founding team with complementary skills to avoid early over-reliance on external resources.
