Ryan Bartlett

You know that little feeling in the back of your throat that makes you feel emotions towards someone else? Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd. Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity. Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs!Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.  0:00 Guess That Business12:00 True Classic & Ben19:52 Creating a Great Culture33:30 Becoming More Creative40:15 Going Viral42:00 The Hiring Process53:00 Mr. Sharma’s Hiring Process1:00:00 Growth and Valuation1:10:31 Mobile App MetricsCheck Out True Classic Tees: Website: https://www.trueclassictees.comInstagram: https://www.instagram.com/trueclassic/TikTok: https://www.tiktok.com/@trueclassicFollow Ryan: LinkedIn: https://www.linkedin.com/in/rbtct/Follow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliThis episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Ryan Bartlett, the founder of SEO Direct and True Classic, shares his remarkable journey from a struggling musician to a successful CEO. He discusses his transition into the SEO industry, revealing how he built a reputable agency focused on genuine client care. Ryan also dives into the explosive growth of True Classic, highlighting creative marketing strategies and community engagement. Additionally, he emphasizes the importance of emotional branding and philanthropy, showcasing how a commitment to meaningful causes can enhance a brand's market value.

Ryan Bartlett, Founder of True Classic, shares how he transformed a vision for better-fitting men’s t-shirts into a nearly billion-dollar apparel brand. He dives into the power of content marketing, clever Facebook ads, and a dash of comedy to drive conversions. Ryan discusses his journey from audio design to entrepreneurship, emphasizing the importance of understanding return on ad spend. He highlights the balance between brand development and immediate sales, showcasing their innovative customer engagement strategies and commitment to philanthropy.