Ryan Bartlett

Ryan Bartlett, the founder and CEO of True Classic, shares his impressive journey of transforming a $3,000 investment into a $270 million t-shirt business without venture funding. He reveals the secrets behind his product-market fit success and innovative marketing strategies, including using humor in ads to create memorable brand moments. Bartlett discusses the importance of testing multiple product ideas, negotiating deals, and how inventory innovation will shape the future of e-commerce. He even hints at business ideas he has no time to pursue, inviting listeners to seize the opportunities.

Ryan Bartlett, CEO of True Classic, shares insights from his journey building a successful apparel brand. He discusses the best service businesses to launch now, emphasizing the importance of low-risk models and rapid product testing. Ryan reveals effective strategies for starting advertising agencies, including delivering measurable results to attract clients. He also highlights the power of innovative marketing tactics, like giving products away for free, and the game-changing role of collaboration and technology in e-commerce success.

You know that little feeling in the back of your throat that makes you feel emotions towards someone else? Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd. Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity. Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs!Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.  0:00 Guess That Business12:00 True Classic & Ben19:52 Creating a Great Culture33:30 Becoming More Creative40:15 Going Viral42:00 The Hiring Process53:00 Mr. Sharma’s Hiring Process1:00:00 Growth and Valuation1:10:31 Mobile App MetricsCheck Out True Classic Tees: Website: https://www.trueclassictees.comInstagram: https://www.instagram.com/trueclassic/TikTok: https://www.tiktok.com/@trueclassicFollow Ryan: LinkedIn: https://www.linkedin.com/in/rbtct/Follow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliThis episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

In this engaging discussion, Randall Pich, founder of Live Fit, shares his journey from a challenging upbringing in Long Beach to building a successful brand through authenticity and community connections. Alex Hormozi reveals powerful marketing frameworks for creating irresistible offers without paid ads, emphasizing psychology in sales. Ryan Bartlett explores the importance of customer experience in scaling True Classic, detailing operational challenges faced in rapid growth. Brad Lea offers practical sales techniques and persuasive storytelling from his early career, shaping the art of influence.

Ryan Bartlett, the founder of SEO Direct and True Classic, shares his remarkable journey from a struggling musician to a successful CEO. He discusses his transition into the SEO industry, revealing how he built a reputable agency focused on genuine client care. Ryan also dives into the explosive growth of True Classic, highlighting creative marketing strategies and community engagement. Additionally, he emphasizes the importance of emotional branding and philanthropy, showcasing how a commitment to meaningful causes can enhance a brand's market value.

Ryan Bartlett, Founder of True Classic, shares how he transformed a vision for better-fitting men’s t-shirts into a nearly billion-dollar apparel brand. He dives into the power of content marketing, clever Facebook ads, and a dash of comedy to drive conversions. Ryan discusses his journey from audio design to entrepreneurship, emphasizing the importance of understanding return on ad spend. He highlights the balance between brand development and immediate sales, showcasing their innovative customer engagement strategies and commitment to philanthropy.

Ryan Bartlett, Co-founder and chairman of True Classic, shares his entrepreneurial journey from living in a garage to building a billion-dollar D2C brand. He discusses the importance of resilience and strategic growth in e-commerce, along with innovative practices for team engagement and customer insights. Bartlett reflects on how discipline and an inquisitive mindset shaped his success, emphasizing the role of curiosity in entrepreneurship and the value of personal experiences in forming strong professional connections.

Ryan Bartlett, the founder and CEO of True Classic, transformed his men’s apparel brand into a $150 million business in just three years. He shares insights on the importance of authenticity in marketing, emphasizing emotional connections over aggressive sales. The conversation delves into the real challenges of entrepreneurship, including the emotional toll and high-stakes decisions, like a $40 million inventory bet. Bartlett also discusses balancing personal life with business demands while underlining the value of customer focus and storytelling in building brand loyalty.

Ryan Bartlett, founder and CEO of True Classic, shares his incredible journey from failed musician to running a billion-dollar apparel brand. He discusses how creativity from music and poker shaped his entrepreneurial approach. Ryan reveals the secret sauce behind True Classic's meteoric rise, including solving core issues in the t-shirt market and adopting a 'fat pitch' strategy. He emphasizes the importance of leveraging modern tools and AI for scaling creative processes, delivering valuable insights for aspiring entrepreneurs in their 30s and 40s.

Join Ryan Bartlett, CEO of True Classic, who transformed from a failed poker player to leading a brand with a near $1B valuation. He shares insights on evolving marketing strategies, prioritizing customer feedback for product innovation, and optimizing website design to elevate average order values. Ryan emphasizes the importance of strong team culture and the art of customer service in building brand loyalty. With a focus on strategic hiring and leveraging technology, he reveals the secrets behind scaling a successful direct-to-consumer business.