Open Residency Ryan Bartlett - How a Failed Poker Pro Built a $1 Billion Business
May 15, 2025
Join Ryan Bartlett, CEO of True Classic, who transformed from a failed poker player to leading a brand with a near $1B valuation. He shares insights on evolving marketing strategies, prioritizing customer feedback for product innovation, and optimizing website design to elevate average order values. Ryan emphasizes the importance of strong team culture and the art of customer service in building brand loyalty. With a focus on strategic hiring and leveraging technology, he reveals the secrets behind scaling a successful direct-to-consumer business.
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Poker Chip Marketing Anecdote
- Ryan Bartlett shared a story about giving poker chips with discount codes to Uber Eats drivers.
- Within a week, they returned wearing True Classic apparel and expressed joy and gratitude.
Hire for Grit and Test Them
- Hire employees with grit, such as those from military or sports backgrounds.
- Use homework assignments in hiring to evaluate candidate suitability and commitment.
Overdeliver in Customer Service
- Provide exceptional customer service as a key differentiator in commoditized markets.
- Over-deliver with generosity to upset customers and build word-of-mouth loyalty.