⚡️ BTS & More: https://openresidency.com/ryan-bartlett
In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.
We get into:
The evolution of their marketing strategy from pure direct response to brand building
How they leverage customer feedback to drive product development through their membership program
Their unique approach to customer service and community building
Website optimization strategies that helped increase AOV from $36 to $112
Key operational insights on running a lean, efficient DTC brand
This one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!
Chapters
00:00 Trailer
01:20 Intro
01:42 Identifying the White Space
04:55 Mistakes in the First 12 Months
06:02 Marketing Mix
09:19 Ad Library Breakdown
18:13 The Greatest Form of Marketing
23:56 Tips for Scaling a Company
37:28 Building a Strong Team Culture
40:11 The Lost Art of Customer Service
49:00 How Customer Feedback Shapes Strategy
53:57 Metrics That Matter Most
58:25 What Works in E-Commerce Today
01:17:24 Alternate Marketing Channels
01:23:22 Contrarian KPIs Everyone Overlooks
01:27:34 Raising Equity and Debt
01:29:23 Managing Credit and Inventory Risks
01:31:14 Retail Rollout Masterclass
01:34:30 Landing Major Retail Partnerships
01:47:04 What’s Next for True Classic
01:51:57 Lightning Round
02:10:23 How Big Can True Classic Be?
02:11:26 Outro
🎙 Guest:
Ryan Bartlett, Co-Founder & Chairman of True Classic
Instagram: https://www.instagram.com/ryanbartlett/ / https://www.instagram.com/trueclassic/
LinkedIn: https://www.linkedin.com/in/rbtct/
Website: https://www.trueclassic.com/
📬 Get in Touch:
Instagram: https://www.instagram.com/openresidency/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Contact: info@openresidency.com
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