Balancing Family and Innovation

In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.

We get into:

• The evolution of their marketing strategy from pure direct response to brand building

• How they leverage customer feedback to drive product development through their membership program

• Their unique approach to customer service and community building

• Website optimization strategies that helped increase AOV from $36 to $112

• Key operational insights on running a lean, efficient DTC brand

This one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!