The Koerner Office - Business Ideas and Deep Dives with Chris Koerner The Smartest Agency Businesses to Start in 2025 (w/ True Classic CEO)⏐Ep. #219
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Sep 10, 2025 
Ryan Bartlett, CEO of True Classic, shares insights from his journey building a successful apparel brand. He discusses the best service businesses to launch now, emphasizing the importance of low-risk models and rapid product testing. Ryan reveals effective strategies for starting advertising agencies, including delivering measurable results to attract clients. He also highlights the power of innovative marketing tactics, like giving products away for free, and the game-changing role of collaboration and technology in e-commerce success.
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Use Free Samples As A Marketing Lever
- Give away a product if you aren't comfortable doing so; free sampling proves product-market fit.
- Ryan Bartlett says free items remove barriers and can be the ultimate gateway to customers.
Sell Immediate, Measurable Client Outcomes
- For agencies, focus on services that create immediate, measurable impact like CRO and email.
- Charge flat fees initially and capture value from clear conversion or revenue uplifts.
Choose Attribution-Friendly Agency Niches
- Pick agency niches where results are directly attributable to your work to avoid nebulous promises.
- Bartlett ranks CRO first and email marketing second for clear, provable ROI.