THE ED MYLETT SHOW
What Separates Great Brands from the Rest with Ryan Bartlett
Nov 19, 2024
Ryan Bartlett, the founder and CEO of True Classic, transformed his men’s apparel brand into a $150 million business in just three years. He shares insights on the importance of authenticity in marketing, emphasizing emotional connections over aggressive sales. The conversation delves into the real challenges of entrepreneurship, including the emotional toll and high-stakes decisions, like a $40 million inventory bet. Bartlett also discusses balancing personal life with business demands while underlining the value of customer focus and storytelling in building brand loyalty.
58:45
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Quick takeaways
- Ryan Bartlett's journey from diverse experiences to founding True Classic exemplifies the importance of leveraging previous skills in entrepreneurship.
- True Classic's marketing strategy emphasizes authentic connections with customers through relatable content rather than traditional sales tactics.
Deep dives
The Benefits of a Growth-Oriented Environment
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