Shopify Masters Inside True Classic’s Billion-Dollar Content Marketing Playbook
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Apr 1, 2025 Ryan Bartlett, Founder of True Classic, shares how he transformed a vision for better-fitting men’s t-shirts into a nearly billion-dollar apparel brand. He dives into the power of content marketing, clever Facebook ads, and a dash of comedy to drive conversions. Ryan discusses his journey from audio design to entrepreneurship, emphasizing the importance of understanding return on ad spend. He highlights the balance between brand development and immediate sales, showcasing their innovative customer engagement strategies and commitment to philanthropy.
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A Better T-Shirt
- Ryan Bartlett's idea for True Classic stemmed from his dissatisfaction with ill-fitting men's clothing.
- He saw an opportunity to create better-fitting shirts, starting with a simple t-shirt.
Bootstrap and Delegate
- Find partners who complement your skill set to bootstrap your business.
- Focus on core strengths and delegate other tasks to experts.
Test and Scale
- Start small, test your market with minimal investment, and scale gradually based on performance.
- Leverage existing skills and knowledge to reduce initial costs.