The School of Greatness 894 How to Fascinate
Dec 27, 2019
Discover how to captivate your audience in just nine seconds and rise above your competition. Learn the importance of unique branding and the two critical choices every brand faces. Explore the four types of competitors and the power of fascination in driving business success. With insights from a leading expert, find out practical strategies to make your mark, even on a tight budget. It's all about harnessing what makes you special!
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Budget vs. Fascination
- Brands can choose to have the biggest budget or be the most fascinating.
- Without a large budget, brands must fascinate to compete.
The Power of Fascination
- Large corporations often use repetitive advertising due to their bigger budgets.
- Smaller brands need to be more engaging and create emotional connections with the audience.
Sally's Speaking Fee Increase
- Sally Hogshead increased her speaking fee from $3,000 to $35,000 in two years.
- She achieved this by focusing on "fascinating" her prospects in the first nine seconds.
