So Money with Farnoosh Torabi 1904: This Is the Formula Behind Every Big Idea That Succeeds
Nov 12, 2025
Jen Kem, a brand strategist and author of "Unicorn Team," shares insights on what makes big ideas succeed. She emphasizes the need for the right mix of leadership roles rather than just a visionary approach. Jen introduces three core leadership energies: visionizer, strategizer, and mobilizer, which combine into nine leadership types. Her framework applies to both small teams and solopreneurs. She also highlights how Moderna's HR leader propelled a small team to develop a COVID vaccine, demonstrating the power of effective collaboration.
AI Snips
Chapters
Books
Transcript
Episode notes
Vision Needs Strategy And Mobilization
- Big ideas need more than vision; they require strategizing and mobilizing energy to activate them.
- Leaders must enroll complementary people to turn vision into real-world results.
Map Your Leadership Type First
- Identify whether you are a Visionizer, Strategizer, or Mobilizer and use that to fill team gaps.
- Use the Unicorn Leadership Type Assessment (ULTA) and recruit people with missing energies rather than copying roles.
Strategizers Are The Execution Glue
- Strategizers are the glue between vision and execution and are energized by results.
- Lack of sound strategy explains why many initiatives fail to achieve desired results.
