Dan Kennedy's Magnetic Marketing Podcast How To Make Your Brand or Business Impossible to Resist
Nov 21, 2025
Join Sally Hogshead, a New York Times bestselling author and advertising pro, as she shares how small businesses can create captivating messages without hefty budgets. Discover why fascinating branding trumps expensive ads, and learn about her innovative Fascinate system. Sally illustrates her points with real-world examples, like turning challenges into marketing gold. She also discusses the power of aspirational pricing and creative packaging to elevate a brand's value, proving that small businesses can stand out by thinking creatively.
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Fascination Beats Bigger Budgets
- If you lack a huge ad budget, be the most fascinating message in your market instead of trying to outspend competitors.
- Sally Hogshead found patterns from a million customers that let small businesses win by fascination, not media spend.
Unify Your Message Across Channels
- Unify all marketing channels around one clear message so your team stops sending mixed signals.
- Use templates and patterns from top companies to accelerate brand decisions and avoid paralysis.
Drawbridge Beer Promo Created Buzz
- Gnarly's Surf Shack turned an unpredictable drawbridge into a marketing event and sold beers for 25 cents when the bridge rang.
- The stunt created earned media, regulars, and tourist curiosity that boosted revenue and differentiation.
