Rich Schefren, an internet marketing pioneer and founder of Strategic Profits, shares his innovative AI system, Zenith Mind, which offers personalized self-awareness and performance coaching. He discusses how the AI recognizes patterns in behavior, revealing insights many overlook. Rich explains the complexity of the AI's learning process, from identifying subconscious issues to helping users execute their goals. With the Zenith Mirror Score, users can measure how well the AI understands them, making it a powerful tool for personal and professional growth.