Episode 1190: Unlocking the Zenith Mind Breakthrough: AI That Knows Your Patterns and Fixes Them with Rich Schefren

Sep 24, 2025

Rich Schefren, an internet marketing pioneer and founder of Strategic Profits, shares his innovative AI system, Zenith Mind, which offers personalized self-awareness and performance coaching. He discusses how the AI recognizes patterns in behavior, revealing insights many overlook. Rich explains the complexity of the AI's learning process, from identifying subconscious issues to helping users execute their goals. With the Zenith Mirror Score, users can measure how well the AI understands them, making it a powerful tool for personal and professional growth.

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ANECDOTE

Using AI To Revisit Old Insights

Rich Schefren hit a business low and used his old journal report to prompt ChatGPT for tough self-confrontation.
The AI-driven exercise got him out of a funk and improved his business performance temporarily.

ANECDOTE

Deep Patterns Revealed By Persistent Prompts

Rich discovered a prompt months later that revealed deeper patterns about himself he hadn't fully understood.
He then loaded extensive personal data into AI (journals, audio, blood tests) and saw clearer behavior patterns emerge.

ANECDOTE

AI Spots Relationship Blindspots

In couples therapy, Rich's AI noticed his black-and-white tendencies and asked why he couldn't write one simple romantic card.
That simple AI prompt made him recognize a practical behavioral change he hadn't seen before.

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What if the most powerful tool in your business was the one that truly understood you better than you understand yourself?

In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Rich Schefren, owner of Strategic Profits, who discusses his most personal and groundbreaking innovation yet: Zenith Mind. Known as the "guru to the gurus," Rich has helped many entrepreneurs scale—but when he faced his own internal challenge, he turned to AI to develop a tool that would understand him deeply. What began as a personal solution has grown into a transformative system that combines self-awareness, performance psychology, and AI-powered mentorship.

Key Takeaways:

→ Why AI’s biggest strength is pattern recognition.

→ Why most advice falls short – and how personalized AI flips the script.

→ How the Zenith Mirror Score shows how well your AI knows you.

→ How AI can expose lifelong personal patterns that most don’t even realize they are repeating.

→ The ultimate vision: AI as a therapist, business strategist, partner, and friend.

Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world’s leading experts in online business strategy. As the founder of Strategic Profits in 2005, Rich has made it his mission to turn struggling opportunity seekers into successful entrepreneurs. Throughout his career, he has coached some of the world's top online business gurus and helped his clients increase their revenues by billions of dollars.

Rich has a proven track record of success, having grown three of his own businesses to 7-figure annual revenues. He is credited with authoring the first “viral” free business report and popularizing online business coaching in 2005. In 2009, he invented the first automated webinar, further revolutionizing the online business landscape. With his deep understanding of business strategy, Rich continues to be a key influencer in the world of online entrepreneurship.

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