

#1955
Mentioned in 14 episodes
Salt Sugar Fat
How the Food Giants Hooked Us
Book • 2013
In this book, Michael Moss delves into the strategies used by major food companies to create products that are highly appealing and addictive.
He explores the concept of the 'bliss point,' where scientists calculate the optimal combination of sugar, fat, and salt to maximize consumer desire.
Moss also uncovers marketing techniques borrowed from the tobacco industry and reveals how these practices contribute to the obesity epidemic.
The book is based on meticulous research and interviews with industry insiders, providing a detailed and often unsettling look at the processed food industry's impact on public health.
He explores the concept of the 'bliss point,' where scientists calculate the optimal combination of sugar, fat, and salt to maximize consumer desire.
Moss also uncovers marketing techniques borrowed from the tobacco industry and reveals how these practices contribute to the obesity epidemic.
The book is based on meticulous research and interviews with industry insiders, providing a detailed and often unsettling look at the processed food industry's impact on public health.
Mentioned by











Mentioned in 14 episodes
Mentioned by
Mark Hyman when discussing the food industry's creation of addictive compounds in food.


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