My guest this week is Justin Mares. Justin is the founder of TrueMed and has previously founded three different health food brands that collectively do $100M+ in annual revenue.  Every time I speak with him, he makes me reflect on my own health and the state of our health more broadly. This conversation is no different. As Justin puts it, we're in a health crisis that could ultimately bankrupt our country. We talk about the inputs, incentives, and potential solutions related to that crisis, and then move into his experiences building and investing in consumer brands. We finish with a fascinating discussion on why it's more common to see repeat founders these days. Please enjoy my great conversation with Justin Mares.Founders PodcastFounders Episode 136 - Estee LauderFounders Episode 288 - Ralph LaurenFor the full show notes, transcript, and links to mentioned content, check out the episode page here. -----This episode is brought to you by Tegus. Tegus is the modern research platform for leading investors. Stretch your research budget with flexible expert calls you can trust. At a fraction of the cost of traditional expert networks, Tegus customers pay only what an expert charges – with zero markups and no confusing call credits – netting an average 70% savings. Don’t want to conduct a full hour call? Tegus offers the ability to schedule 30-minutes, an offer you won’t find anywhere else. And they don’t stop there. With white-glove custom sourcing for every project and robust compliance measures, including a dedicated 50+ analyst team that vets every call transcript, Tegus ensures your privacy and protection. As the industry innovator for qualitative insights, Tegus helps you find the right experts you need at a quality and speed that can’t be matched. For a limited time, as a listener, you can trial Tegus for free by visiting tegus.co/patrick.-----Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes. Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.Follow us on Twitter: @patrick_oshag | @JoinColossusShow Notes(00:03:06) - (First question) - Framing the overall problem of the US health system(00:04:12) - What it would take for America’s health crisis to affect global competitiveness(00:11:05) - Important changes that have contributed to the decline of health in the US (00:14:53) - Other system settings and incentives have contributed to America’s health crisis(00:16:51) - Thoughts on Ozempic and attempts to engineer solutions for chronic disease(00:20:07) - Mental health decline, infertility, and other problems tied to the health crisis (00:24:33) - When he first discovered this problem and became passionate about it(00:26:56) - The difficulties of building a health-centric bone broth company (00:31:49) - Why no one has a built supply chain sourcing service to create scale economies(00:34:44) - Other companies he’s built and other things he’s doing to fight the problem (00:40:15) - Going to market to simplify the HSA consumer experience (00:43:04) - The world of water, environmental toxins and forever chemicals writ large(00:47:17) - The difficulty in avoiding forever chemicals in our everyday lives (00:51:51) - How he searches for and decides on new businesses to start or invest in   (00:56:52) - The growing popularity and promise of psychedelic therapy (00:58:48) - Personality traits of people who feel most at home in Edge City(01:01:36) - Strategies on sourcing and connecting with ambitious and talented people(01:06:56) - Childhood nutrition and the impact of their diets and health on society (01:11:26) - Capital formation and creating new businesses in a systematic way(01:19:57) - The kindest thing anyone has ever done for him 

Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how you can start your own. They also talk about Justin's DTC businesses - Kettle & Fire, Perfect Keto, and Surely Wines. They end the episode with a few ideas around camping, a new dating app, and how to leverage VAs & no code tools.---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/* Support the pod by spreading the word, become a referrer here: https://refer.fm/million* Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas.---------Show notes:* (1:23) How Sam & Justin know each other* (5:17) Justin's DTC bone broth company* (10:00) Frameworks for side hustles* (13:22) Side Hustle 1: Buying an asset* (17:51) Side Hustle 2: Launching on top of a marketplace with demand* (22:08) Side Hustle 3: Unique product that grows through paid acquisition* (25:31) How Justin balances all his projects* (30:38) The $30K/year CGM experiment* (39:09) The skinny on Duck Duck Go* (42:32) Ideas: Airbnb camping* (45:27) Idea: Non alcoholic wine* (51:10) How to naturally boost your T levels* (1:01:04) Idea: Dating app based on your credit card usage* (1:03:49) Idea: The no code automation officer* (1:07:28) How to follow Justin

Last week I did a LIVE podcast episode for the first time with some friends:   - Neville Medhora of Copywriting Course - Sam Parr of The Hustle and My First Million Podcast - Nick Gray, author of the The 2-Hour Cocktail Party and founder of Museum Hack - Justin Mares of Kettle & Fire, Surely Non-Alcoholic Wine, and Perfect Keto   It was great, y’all.    Thanks to SXSW and the AppSumo team for organizing it, and the audience for coming out.   We talked all about how to succeed as a content creator 2023, there was an audience Q&A, and it was a ton of fun.   If you’ve ever wanted to learn exactly how content creators get successful, you’ll love this episode.   In this conversation, you’ll enjoy 3 BIG things: 1. What content channels we’re MOST excited about right now 2. The tools we NEED to make the best content 3. And the EXACT formulas we use to grow our audience today   Enjoy those 3 things… plus a bunch more ear nuggets along the way.   Check out some of the tools I mention in the episode:   - Castmagic.io - SendFox.com - Clickup.com   ✉️ Signup for my weekly newsletter (I reply to emails): https://okdork.com/email-newsletter/ 

Justin Mares, an entrepreneur, discusses various interesting topics in this podcast. He talks about his current obsession with the unhealthy state of the USA, how to take depressed people and make them happy, spotting trends, finding passion, building a world-class network, and what makes a great leader. He also introduces his current project, TrueMed, which aims to tap into consumer health accounts. Additionally, he explores the power of calmness and the importance of living near friends for personal growth and parenting.

Discover the hidden dangers of the food industry with Justin Mares from Kettle & Fire. Learn about the harmful effects of corn, soy, & wheat, PFAs, and microplastics. Explore the importance of avoiding plastic packaging for your health and choosing locally sourced, whole foods.

In this episode, Justin Mares and Sean Linehan join Erik Torenberg to discuss various startup ideas, including dating apps based on spending patterns, a matching platform for singles, and a productivity-focused coworking space. They also explore concepts like Google Maps for market ontologies, a personal trainer for life, and Wikipedia by experts. The conversation highlights the importance of solving your own problems and finding enthusiastic supporters for a project.

Justin Mares, food industry expert, talks about unhealthy farming practices and manipulation of food studies funding. They discuss the negative effects of compromised ingredients, the benefits of bone broth, and the challenges of scaling a business. The conversation touches on tax-free health product purchases, the lack of nutrition in processed foods, and the importance of better food safety regulations.

Justin Mares, founder of health companies, chats about networking success, FDA's impact, and transitioning from atheism. They discuss personal experiences with religion and atheism, the transformative power of having children, changing diet's positive effects, companies' knowledge of harm, updating health regulations for investments, and exploring health, environmental toxicants, and metabolic psychiatry.

Justin Mares, a serial entrepreneur and investor, discusses strategies to increase entrepreneurship, debunks success misconceptions as a founder, and addresses the US health crisis. He explores frustration with the current food system, the impact of financial support on ambition, incentives for healthier choices, and flaws in the healthcare and food industries.

Justin Mares, founder of Kettle & Fire and Perfect Keto, discusses evolving marketing strategies and investment insights. Topics include strategic branding in health products, marketing tactics, newsletter importance, and proactive health startup investments.