

#116 – Exploring Ideas and Exploiting the Good Ones with Justin Mares of Kettle and Fire
9 snips Sep 9, 2019
Justin Mares, founder of Kettle and Fire and Perfect Keto, shares his journey of scaling two health food companies to over $10 million each. He emphasizes the importance of avoiding a scarcity mentality and offers insight on alleviating market risk through smoke testing. Justin discusses the balance between product innovation and effective marketing, and how to navigate the food startup landscape with strategic execution. He also reveals the significance of genuine interests and experimentation in entrepreneurial success.
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Distribution Innovation
- Focus on distribution innovation alongside product innovation.
- Use the bullseye framework to identify and test core marketing channels.
Bad Startup Advice
- Avoid delegating product thinking to early product managers.
- Don't blindly follow outdated advice; the startup environment changes quickly.
Early Entrepreneurial Drive
- Justin's early entrepreneurial drive came from a desire to control his time.
- He started a company in college, failed, and learned valuable lessons.