Stuff You Should Know Short Stuff: Bliss Point
29 snips
Jul 30, 2025 Discover how the bliss point is the magic formula that tantalizes your taste buds! Food scientists manipulate the perfect balance of fat, sugar, and salt to create cravings we can't resist. Learn about the deliciously crafted engineering behind our favorite snacks that keeps us coming back for more. Dive into the world of flavor innovations, where brands like Dr. Pepper and Oreo conduct taste tests to seduce our palates. It's a fascinating look at how your snacks are designed to be addictive!
AI Snips
Chapters
Books
Transcript
Episode notes
Bliss Point Explained
- The bliss point is the ideal balance of fat, sugar, and salt that makes junk food irresistible.
- Foods engineered to this bliss point cause people to crave and eat them continuously without stopping.
Howard Moskowitz's Role
- Psychophysicist Howard Moskowitz studied the connection between taste and brain response.
- His detailed consumer research helped food companies craft products people would eat nonstop.
Macronutrients and Bliss Points
- Protein naturally satisfies hunger quickly, so it's rare in junk food which aims to keep you eating.
- Salt, fat, and sugar together stimulate all taste buds, maximizing palatability and craving.
