#6089
Mentioned in 7 episodes
Get Different
Marketing That Can't Be Ignored!
Book • 2021
In 'Get Different: Marketing That Can't Be Ignored!
', Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
The book emphasizes that 'different is better' and provides a simple, doable system based on three critical questions: Does it differentiate?
Does it attract? Does it direct?
This approach is illustrated with actionable insights and stories of real-life entrepreneurs, making it a game-changer for businesses struggling to stand out in the market.
', Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
The book emphasizes that 'different is better' and provides a simple, doable system based on three critical questions: Does it differentiate?
Does it attract? Does it direct?
This approach is illustrated with actionable insights and stories of real-life entrepreneurs, making it a game-changer for businesses struggling to stand out in the market.
Mentioned by
Mentioned in 7 episodes
Mentioned by Jordan Peterson as his latest book, exploring sex differences in humans, chimpanzees, and bonobos.
98 snips
269. The Biology of Good and Evil | Frans de Waal
Mentioned by Jordan Peterson when discussing his conversation with Franz De Waal.
48 snips
262. Beyond Order: Montreal Lecture | Jonathan Pageau
Mentioned by 
Adam Lane Smith in the context of comparing human behavior to that of chimpanzees and bonobos.
Adam Lane Smith in the context of comparing human behavior to that of chimpanzees and bonobos.
17 snips
2092: How to Cultivate Amazing Relationships With Adam Lane Smith
Mentioned by 
Sean M. Carroll as the author's new book, discussing gender through the eyes of a primatologist.
Sean M. Carroll as the author's new book, discussing gender through the eyes of a primatologist.
194 | Frans de Waal on Culture and Gender in Primates
Authored by 
Youngme Moon , exploring how companies adapt to challenges in today's business environment.
Youngme Moon , exploring how companies adapt to challenges in today's business environment.
Strategy Session: When not to blitzscale, how to persuade your board to let you slow down, and: Are you in a Glengarry Glen Ross market? w/questions from Endeavor and co-host Youngme Moon of HBS
Mentioned by 
Mike Michalowicz as a book that he uses as an example of the emotional roller coaster of book sales.
Mike Michalowicz as a book that he uses as an example of the emotional roller coaster of book sales.
Planning the Year Ahead
Mentioned by Lucy Cook in relation to bonobo social structures.
The Patriarchs: Angela Saini on the Roots of Gendered Oppression
