#3206
Mentioned in 8 episodes

Get Different

Marketing That Can't Be Ignored!
Book • 2021
In 'Get Different: Marketing That Can't Be Ignored!

', Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

The book emphasizes that 'different is better' and provides a simple, doable system based on three critical questions: Does it differentiate?

Does it attract? Does it direct?

This approach is illustrated with actionable insights and stories of real-life entrepreneurs, making it a game-changer for businesses struggling to stand out in the market.

Mentioned by

Mentioned in 8 episodes

Mentioned by Jordan Peterson as his latest book, exploring sex differences in humans, chimpanzees, and bonobos.
98 snips
269. The Biology of Good and Evil | Frans de Waal
Recommandé par
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Antoine Freysz
pour son approche factuelle des différences entre les genres.
61 snips
#324 - Antoine Freysz - Kerala Ventures - Masterclass recrutement : la méthode pour s’entourer des meilleurs
Recommended by
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Tommy Mello
as a good book to learn to think differently.
53 snips
The Intersection of Technology and Marketing in Business with Jim Leslie
Mentioned by Jordan Peterson when discussing his conversation with Franz De Waal.
48 snips
262. Beyond Order: Montreal Lecture | Jonathan Pageau
Mentioned by
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Adam Lane Smith
in the context of comparing human behavior to that of chimpanzees and bonobos.
29 snips
2092: How to Cultivate Amazing Relationships With Adam Lane Smith
Mentionné par
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Louis Grenier
quand il parlant de 'Escaping the Competitive Heart'.
23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by
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Sean M. Carroll
as the author's new book, discussing gender through the eyes of a primatologist.
14 snips
194 | Frans de Waal on Culture and Gender in Primates
Mentioned by
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Scott Barry Kaufman
as his most recent book.
Frans de Waal || Gender Through the Eyes of a Primatologist
Mentioned by
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Mike Michalowicz
as a book he knew would be massive due to its quality.
Writing About Painful Experiences
Mentioned by
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Mike Michalowicz
as part of his best-selling Entrepreneurship Simplified book series.
Mike Michalowicz On Wisdom For Entrepreneurs And Making Business Simple
Mentioned by
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Mike Michalowicz
as a book that he uses as an example of the emotional roller coaster of book sales.
Planning the Year Ahead
Mentioned by
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Benji Carlson
as classics for growth-minded contractors.
125. Which Fire Should I Put Out Next? - Mike Michalowicz
Mentioned by Lucy Cook in relation to bonobo social structures.
The Patriarchs: Angela Saini on the Roots of Gendered Oppression
Mentioned by
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Benji Carlson
as classics for growth-minded contractors.
125. Which Fire Should I Put Out Next? - Mike Michalowicz

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