Elevate with Robert Glazer Elevate Classics: Mike Michalowicz Makes Business Simple
27 snips
Sep 25, 2025 
Mike Michalowicz, a serial entrepreneur and bestselling author, shares his journey of simplifying entrepreneurship. He highlights the importance of building loyal teams and making profit a habit with his Profit First principle. The conversation also covers innovative recruiting strategies, including sports-style assessments, and the necessity of testing market ideas before launching. Moreover, Mike emphasizes the value of learning through real pain and adapting to change in the business landscape, including the rising influence of AI.
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From Investor Losses To Simpler Business
- Mike recounts investing widely and losing his gains, which triggered a reinvestigation of entrepreneurship.
- That failure led him to simplify business practices and write Profit First and other books.
Profit As A Daily Habit
- Mike argues profit is a habit, not an eventual outcome that comes later as you scale.
- He insists profitability must be baked into every transaction from day one.
Recruit By Demonstration
- Use demonstrative skills assessments and short practical exercises to evaluate candidates, not just interviews.
- Run educational 'camps' or workshops to both teach and recruit top talent from engaged participants.
