The Home Service Expert Podcast The Intersection of Technology and Marketing in Business with Jim Leslie
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Jul 21, 2025 Jim Leslie, a seasoned business strategist, shares insights on blending technology and marketing for growth. He highlights the importance of execution and creating value for all stakeholders. The podcast discusses common pitfalls faced by business owners and the necessity of nurturing supportive communities. Leslie emphasizes focusing on internal growth instead of competitive comparisons, adopting a marketing mindset, and fostering teamwork to drive success. Additionally, he promotes an upcoming event aimed at accelerating business strategies for 2025.
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Jim Leslie's Early Struggle
- Jim Leslie once faked that his business was doing well while secretly worrying about making payroll.
- Everything changed for him when he realized he needed help and got around the right people.
Align Tech, Marketing, Sales
- Success comes from aligning technology, marketing, and sales processes effectively.
- All elements like booking rates, conversion, and offers must be dialed in together to grow.
Focus and Buy Back Time
- Focus relentlessly on one thing and avoid distractions.
- Learn to say no to diversions and buy back time to accelerate growth.
