#7118
Mentioned in 9 episodes
The experience economy
Book • 1999
Originally published in 1999, 'The Experience Economy' by B. Joseph Pine II and James H. Gilmore outlines the progression of economic offerings from commodities to goods to services and finally to experiences.
The authors argue that in the experience economy, businesses must stage memorable events to engage customers.
The book uses the metaphor of theater to explain how businesses can create these experiences, emphasizing themes such as esthetic, escapist, educational, and entertainment experiences.
An updated version released in 2019 focuses on competing for customer time, attention, and money in the digital age.
The authors argue that in the experience economy, businesses must stage memorable events to engage customers.
The book uses the metaphor of theater to explain how businesses can create these experiences, emphasizing themes such as esthetic, escapist, educational, and entertainment experiences.
An updated version released in 2019 focuses on competing for customer time, attention, and money in the digital age.
Mentioned by
Mentioned in 9 episodes
Mentioned by 
Sara Beckman in the context of the evolution of business models from commodities to experiences.
Sara Beckman in the context of the evolution of business models from commodities to experiences.
110 snips
56: Design’s Role in the Evolution of Product Management (ft. Sara Beckman)
Mentioned by 
Dart Lindsley while discussing the transformation economy and how work can be more than just a service or experience, but a transformation.
Dart Lindsley while discussing the transformation economy and how work can be more than just a service or experience, but a transformation.
The Employee Experience Manifesto: Unlocking the Talent inside Your Organization | Samantha Gadd
Mentioned as a book that Eduardo wished he had written, highlighting its significant impact and timelessness.
362 The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates
Mentioned by 
Dan Christian as an upcoming guest on the podcast, as the author of exploring in-destination experiences.
Dan Christian as an upcoming guest on the podcast, as the author of exploring in-destination experiences.
How to Succeed with a Membership Model in Travel with Joan Roca
Mentioned by Jeffrey Madoff as the book in which Pine and Gilmore discuss how memory becomes the product.
Transform An Ordinary Sale Into A Remarkable Experience
Inspired many with his book written way back in 1999.
Crafting Immersive In-Destination Experiences with BRC Imagination Arts
