#3055

Mentioned in 9 episodes

The experience economy

Book • 1999

B. Joseph Pine II

Originally published in 1999, 'The Experience Economy' by B. Joseph Pine II and James H. Gilmore outlines the progression of economic offerings from commodities to goods to services and finally to experiences.

The authors argue that in the experience economy, businesses must stage memorable events to engage customers.

The book uses the metaphor of theater to explain how businesses can create these experiences, emphasizing themes such as esthetic, escapist, educational, and entertainment experiences.

An updated version released in 2019 focuses on competing for customer time, attention, and money in the digital age.

Mentioned by

Lisa Kay Solomon

Charlie Melcher

Mentioned in 9 episodes

Mentioned by

Sara Beckman

in the context of the evolution of business models from commodities to experiences.

56: Design’s Role in the Evolution of Product Management (ft. Sara Beckman)

Mentioned by

Mark Toro

as one of the books he was reading during the GFC.

#388 - Mark Toro - CVO @ Toro Development Co. - Developing Generational Mixed Use "Fortresses"

Mentioned by

Matt Reustle

when discussing Dennis Mosley-Williams's work and focus on experience.

Most Creators Miss This | Matt Reustle on What Makes Content Transformational

Mentioned by

Ron Baker

and

Ed Kless

when discussing pricing principles and transformations.

Top Ten (or so) Pricing Principles

Mentioned by

Charlie Melcher

as a seminal work on the experience economy.

Exploring the Experience Economy — Joe Pine, Revisited

Mentioned by

Lisa Kay Solomon

, referencing the case study that ended up in the book

How to Design the Future On Purpose | Lisa Kay Solomon

Mentioned by

Dart Lindsley

while discussing the transformation economy and how work can be more than just a service or experience, but a transformation.

The Employee Experience Manifesto: Unlocking the Talent inside Your Organization | Samantha Gadd

Mentioned as a book that Eduardo wished he had written, highlighting its significant impact and timelessness.

362 The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates

Mentioned by

Jonathan Stark

when referencing his work on the transformation economy.

Dale Davidson - Solo Subcontracting For The Federal Government

Inspired many with his book written way back in 1999.

Crafting Immersive In-Destination Experiences with BRC Imagination Arts

Mentioned by

Dan Christian

as a seminal work that inspired him to enter the travel industry.

How the Transformation Economy Is Redefining Tourism with Jake Haupert and Joe Pine

Mentioned by

Sam Dantzler

as a book that introduced the idea that businesses sell experiences, not just transactions.

Ep. #293 - The Power of Consistency: Elevating Customer Experience in Dealerships

Mentioned by Jeffrey Madoff as the book in which Pine and Gilmore discuss how memory becomes the product.

Transform An Ordinary Sale Into A Remarkable Experience

Mentioned by

Dan Christian

as an upcoming guest on the podcast, as the author of exploring in-destination experiences.

How to Succeed with a Membership Model in Travel with Joan Roca

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