#2204

Mentioned in 17 episodes

The experience economy

Book • 1999

Originally published in 1999, 'The Experience Economy' by B. Joseph Pine II and James H. Gilmore outlines the progression of economic offerings from commodities to goods to services and finally to experiences.

The authors argue that in the experience economy, businesses must stage memorable events to engage customers.

The book uses the metaphor of theater to explain how businesses can create these experiences, emphasizing themes such as esthetic, escapist, educational, and entertainment experiences.

An updated version released in 2019 focuses on competing for customer time, attention, and money in the digital age.

Mentioned by

Mentioned in 17 episodes

Mentioned by

Sara Beckman

in the context of the evolution of business models from commodities to experiences.

134 snips

56: Design’s Role in the Evolution of Product Management (ft. Sara Beckman)

Mentioned by

Marisa Murgatroyd

as the source of the idea that economies progress from commodities to goods to services to experiences.

51 snips

452: The NEW WAY to Make Money Online (AI, YouTube & Social Media)

Mentioned by Christopher Lockhead, referencing Joe Pine, the co-author, and the book's original price.

42 snips

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Mentioned by

Blair Enns

in reference to Joe Pine's example of a birthday cake to illustrate the shift in value creation.

39 snips

Grow or Die?

Mentioned by

Mark Toro

as one of the books he was reading during the GFC.

38 snips

#388 - Mark Toro - CVO @ Toro Development Co. - Developing Generational Mixed Use "Fortresses"

Mentioned by

Joe Pine

to tell a bit of the story about writing “The Experience Economy”.

27 snips

417 How Joe Pine Built A Business Around His Intellectual Capital

Mentioned by

Joanna Penn

as the previous book by B. Joseph Pine II that drove business model shifts.

22 snips

My 2026 Creative And Business Goals With Joanna Penn

Mentioned by

Matt Reustle

when discussing Dennis Mosley-Williams's work and focus on experience.

18 snips

Most Creators Miss This | Matt Reustle on What Makes Content Transformational

Mentioned as a book that Eduardo wished he had written, highlighting its significant impact and timelessness.

18 snips

362 The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates

Mentioned by

Ron Baker

and

Ed Kless

when discussing pricing principles and transformations.

14 snips

Episode 511 - Top Ten (or so) Pricing Principles

Mentioned by

Charlie Melcher

as a seminal work on the experience economy.

12 snips

Exploring the Experience Economy — Joe Pine, Revisited

Mentioned as a key work by Joe Pine that influenced

Dave Norton

's transition into experience design.

Designing Time: The Future of Experience Design | Dave Norton

Mentioned by

Lisa Kay Solomon

, referencing the case study that ended up in the book

How to Design the Future On Purpose | Lisa Kay Solomon

Mentioned by

Dart Lindsley

while discussing the transformation economy and how work can be more than just a service or experience, but a transformation.

The Employee Experience Manifesto: Unlocking the Talent inside Your Organization | Samantha Gadd

Mentioned by

Aransas Savas

at the beginning of the podcast as the book written by

Joe Pine

The New Profit Model in Sports: The Atlanta Braves' Experience Strategy

Mentioned by

Jonathan Stark

when referencing his work on the transformation economy.

Dale Davidson - Solo Subcontracting For The Federal Government

Mentioned by Matt Duerden when referencing Joe Pine and Jim Gilmore's thoughts.

The Business Case for Experience Design: A New Lens for Work | Mat Duerden

Inspired many with his book written way back in 1999.

Crafting Immersive In-Destination Experiences with BRC Imagination Arts

Mentioned by Jeffrey Madoff as the book in which Pine and Gilmore discuss how memory becomes the product.

Transform An Ordinary Sale Into A Remarkable Experience

Mentioned by

Dan Christian

as an upcoming guest on the podcast, as the author of exploring in-destination experiences.

How to Succeed with a Membership Model in Travel with Joan Roca

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