#2254

Mentioned in 18 episodes

The experience economy

Book • 1999

B. Joseph Pine II

Originally published in 1999, 'The Experience Economy' by B. Joseph Pine II and James H. Gilmore outlines the progression of economic offerings from commodities to goods to services and finally to experiences.

The authors argue that in the experience economy, businesses must stage memorable events to engage customers.

The book uses the metaphor of theater to explain how businesses can create these experiences, emphasizing themes such as esthetic, escapist, educational, and entertainment experiences.

An updated version released in 2019 focuses on competing for customer time, attention, and money in the digital age.

Mentioned by

Charlie Melcher

Lisa Kay Solomon

Marisa Murgatroyd

Mentioned in 18 episodes

Mentioned by

Sara Beckman

in the context of the evolution of business models from commodities to experiences.

56: Design’s Role in the Evolution of Product Management (ft. Sara Beckman)

Mentioned by

Mark Toro

as one of the books he was reading during the GFC.

#388 - Mark Toro - CVO @ Toro Development Co. - Developing Generational Mixed Use "Fortresses"

Mentioned by

Marisa Murgatroyd

as the source of the idea that economies progress from commodities to goods to services to experiences.

452: The NEW WAY to Make Money Online (AI, YouTube & Social Media)

Mentioned by Christopher Lockhead, referencing Joe Pine, the co-author, and the book's original price.

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Mentioned by

Blair Enns

in reference to Joe Pine's example of a birthday cake to illustrate the shift in value creation.

Mentioned by

Joanna Penn

as the previous book by B. Joseph Pine II that drove business model shifts.

My 2026 Creative And Business Goals With Joanna Penn

Mentioned by

Joe Pine

to tell a bit of the story about writing “The Experience Economy”.

417 How Joe Pine Built A Business Around His Intellectual Capital

Mentioned by

Matt Reustle

when discussing Dennis Mosley-Williams's work and focus on experience.

Most Creators Miss This | Matt Reustle on What Makes Content Transformational

Mentioned as a book that Eduardo wished he had written, highlighting its significant impact and timelessness.

362 The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates

Mentioned by

Ron Baker

and

Ed Kless

when discussing pricing principles and transformations.

Episode 511 - Top Ten (or so) Pricing Principles

Mentioned by

Charlie Melcher

as a seminal work on the experience economy.

Exploring the Experience Economy — Joe Pine, Revisited

Mentioned by

Lisa Kay Solomon

, referencing the case study that ended up in the book

How to Design the Future On Purpose | Lisa Kay Solomon

Mentioned as a key work by Joe Pine that influenced

Dave Norton

's transition into experience design.

Designing Time: The Future of Experience Design | Dave Norton

Mentioned by

Dart Lindsley

while discussing the transformation economy and how work can be more than just a service or experience, but a transformation.

The Employee Experience Manifesto: Unlocking the Talent inside Your Organization | Samantha Gadd

Mentioned by

Aransas Savas

as a book authored by

Joe Pine

.

Is PWC Redefining Customer Experience/CX ? We Hope So

Mentioned by Matt Duerden when referencing Joe Pine and Jim Gilmore's thoughts.

The Business Case for Experience Design: A New Lens for Work | Mat Duerden

Mentioned by

Jonathan Stark

when referencing his work on the transformation economy.

Dale Davidson - Solo Subcontracting For The Federal Government

Mentioned by

Aransas Savas

at the beginning of the podcast as the book written by

Joe Pine

.

The New Profit Model in Sports: The Atlanta Braves' Experience Strategy

Mentioned by

Luke Haverty

as a book with a scientific angle on the next iteration of the economy.

025 | Isaac French, Entrepreneur & Designer - From Bookkeeping to a $7M Micro-resort Biz

Mentioned by

Dave Goodman

when discussing how the understanding of experiences has evolved.

DAVE GOODMAN: Creative Experiences

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