Sara Beckman

In this conversation, Dr. Sara Beckman, a UC Berkeley professor and expert on design and innovation, dives into the evolving relationship between design and product management. She critiques traditional metrics and advocates for a deeper understanding of customer experiences. Sara discusses the importance of collaboration between designers and product managers, emphasizing qualitative measures for success. She also highlights how design thinking needs to adapt to modern challenges, stressing cultural shifts and the integration of AI to foster innovation.

Dr. Sara Beckman, an award-winning professor from UC Berkeley’s Haas School of Business, dives deep into the world of innovation. She discusses the role of robo-advisors in wealth management, emphasizing their need to address client emotions. The conversation also touches on the potential of blockchain technology to address environmental issues. Sara highlights effective team structures and the significance of mentorship in fostering emotional intelligence, shedding light on the evolving dynamics of leadership in modern workplaces.