Ed Kless
Co-host of The Soul of Enterprise podcast and business commentator who co-facilitates conversations about pricing, AI, and professional firm strategy alongside the primary host.
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Jan 23, 2024 • 45min
Providing Knowledge, Not a Service
Ed Kless, Fellow podcast host, talks about the shift to value-based pricing, subscription pricing, and transitioning from generalist to specialist firms. They explore the subjective nature of customer value, the importance of perceived value in pricing, and debunking business myths. They discuss the benefits of subscription pricing in accounting firms and address misconceptions about the profession.
