The Unique CPA Providing Knowledge, Not a Service
7 snips
Jan 23, 2024 Ed Kless, Fellow podcast host, talks about the shift to value-based pricing, subscription pricing, and transitioning from generalist to specialist firms. They explore the subjective nature of customer value, the importance of perceived value in pricing, and debunking business myths. They discuss the benefits of subscription pricing in accounting firms and address misconceptions about the profession.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Price and Value Creation
03:45 • 7min
The Subjective Nature of Customer Value and Karl Marx's Labor Theory of Value
10:38 • 2min
Understanding Perceived Value and Pricing
12:23 • 2min
Transitioning to Subscription Pricing
14:17 • 22min
Misconceptions about the accounting profession and the importance of subscription pricing
36:38 • 4min
Working Dynamic and Hobbies
40:47 • 5min