This is Dom Cooke and today we’re breaking down Harvard Business Publishing. The media arm of Harvard’s world-famous business school was founded in the early 90s, but the seeds were sown a century ago, in 1922, when the first edition of the Harvard Business Review was printed.100 years on, this secretive business has been through significant change. But the roots of influencing managers through academic research remain firmly intact. And despite its not-for-profit status, Harvard Business Publishing generates an impressive and growing income stream for its parent institution. To explore the business, I’m joined by our Colossus CEO, Matt Reustle. Please enjoy this breakdown of Harvard Business Publishing. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss | @ReustleMatt Show Notes[00:02:19] - [First question] - A one hundred year old business that no one will talk about on the record, and their size and scale today [00:04:54] - The history of the business from the 1920s leading up to today [00:07:49] - What happened in the 90s and how that changed the trajectory of HBP[00:09:24] - Changes over the past twenty years given the decline of print media [00:14:08] - Detailed overview of HBP’s business model and offering case study access to the public[00:21:19] - What else is published by them and how they monetize those offerings[00:25:05] - How they interact with their parent groups, who owns them, and their relationship with them  [00:28:24] - Who reads the content they publish and who their customer base is[00:30:05] - Which brand is more influential to which business and thoughts on their brand overall[00:35:59] - When they first put up a paywall for their content and how successful it was [00:39:24] - Anything they’ve done from a tech perspective that’s unique and noteworthy [00:41:27] - Factors that will contribute to their continual future growth  [00:42:54] - Potential risks to Harvard Business Publishing in the years ahead [00:47:48] - What Matt’s learned from studying HBP so closely for this episode

Matt Reustle, CEO of Colossus, discusses the economics of podcasting, the idea behind Colossus, selecting authentic sponsors, long-term alignment, and the power of podcasting in advertising.

Matt Reustle, CEO of Colossus, a business-focused podcasting network, discusses why podcasts excel at nuance and the challenges of subscriptions in the podcasting industry. They also explore the value of unscripted conversations and the personal connection listeners can feel towards hosts. The podcast delves into the difficulties of tracking brand advertising and measuring its performance, as well as the challenges and opportunities in podcast advertising. It discusses diversifying revenue streams, the influence of podcasts, and the growing trend of athlete media.