

The Business of Podcasting with Matt Reustle, CEO of Colossus
5 snips Dec 13, 2023
Matt Reustle, CEO of Colossus, discusses the economics of podcasting, the idea behind Colossus, selecting authentic sponsors, long-term alignment, and the power of podcasting in advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 3min
Podcast Economics: Monetization and Advertising
02:37 • 12min
Effectiveness of Aggregating Viewers Across Podcasts for Advertisers
14:40 • 2min
Expanding Impact and Seizing Opportunities
16:34 • 5min
Ownership, Revenue Sharing, and Long-Term Alignment
21:13 • 18min
Selecting Authentic Sponsors and Creative Advertising Strategies
39:41 • 8min
Discussion on Ad Load and Dynamic Ad Insertion
47:53 • 2min
Maturation of the Podcast Ad Market
49:26 • 9min
The Power of Podcasting and Creating Value through Advertising
58:13 • 3min
The Power of Audio
01:00:44 • 11min