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The Business of Podcasting with Matt Reustle, CEO of Colossus

Compounders Podcast

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Selecting Authentic Sponsors and Creative Advertising Strategies

The chapter discusses the approach towards selecting sponsors based on authenticity and long-term relationships. It explores innovative ways to present sponsors on the podcast and negotiate contracts for long-term partnerships. The chapter also highlights the issue of ad load and ad skipping, and suggests strategies to maintain visibility and awareness for sponsors.

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