
The Business of Podcasting with Matt Reustle, CEO of Colossus
Compounders Podcast
Selecting Authentic Sponsors and Creative Advertising Strategies
The chapter discusses the approach towards selecting sponsors based on authenticity and long-term relationships. It explores innovative ways to present sponsors on the podcast and negotiate contracts for long-term partnerships. The chapter also highlights the issue of ad load and ad skipping, and suggests strategies to maintain visibility and awareness for sponsors.
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