Compounders Podcast cover image

The Business of Podcasting with Matt Reustle, CEO of Colossus

Compounders Podcast

CHAPTER

Maturation of the Podcast Ad Market

This chapter discusses the challenges of measuring ROI and ad spend in podcast advertising, the need for better tracking and measurement systems, and driving more revenue into the podcast ecosystem. It also explores the willingness to pay for podcast advertisements and the importance of creating infrastructure to measure ad performance.

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