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The Business of Podcasting with Matt Reustle, CEO of Colossus

Compounders Podcast

CHAPTER

Podcast Economics: Monetization and Advertising

This chapter explores the economics of the podcast business, focusing on the power law of monetization. It discusses low production costs and high profit margins, the importance of targeting the right audience for advertisers, challenges in tracking and assessing listener base, and best practices for collecting data. It also examines the scale required for podcasts to become a real business, the challenges of podcast advertising, and the significance of identifying and targeting specific audiences.

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